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Overall, branded Instagram Stories are generating on average 5- to 10% more engagement than a standard House of Highlights Instagram Story- which is saying something in a medium known for the passion of fans, and their little love for conventional advertising. The key for marketers and publishers posting videos and animated photos to Instagram Stories seems to recognizing the fact that Stories is a completely different medium. Or a medium within a medium. According to House of Highlights general manager Doug Bernstein, the channel finds that while Instagram's main feed is more polished, Instagram Stories are raw, ephemeral, and ideally interactive. And you need to get to the point fast. Which makes brands' success here all that more surprising. Bernstein said that when Instagram launched Stories in the summer of 2016, the publisher took a wait and see approach. "We wanted to figure out what that right approach was," he said. "We found out that Stories is a fundamentlaly different experience with fundamentlaly different habits." That jives with Instagram's own findings. Earlier this year Jim Squires, Head of Instagram Business, told Business Insider that 300 million people watch Stories each day, versus Instagram's larger 500 million person audiences. And people blow through Stories 50% faster than they do their feeds.
For the original version including any supplementary images or video, visit http://www.businessinsider.com/house-of-highlights-is-crushing-it-on-instagram-stories-2018-6รับทำโฆษณาออนไลน์